“The company’s emphasis on ‘excellence and economy’, has underlined its credentials as a leading participant since these two ideals fulfil the specific needs of the cost-conscious and technologically advanced packaged wastewater treatment plants market,” notes Frost & Sullivan Industry Analyst Suchitra Padmanabhan.

A strategic focus on meeting the rising demand from industrial applications has yielded strong competitive gains. Metito has capitalised on the ability of packaged plants to cater to the niche demands of the rapidly expanding Middle East oil industry. It has also concentrated on supplying packaged plants to a wide array of non-hazardous industries, as well as municipal communities.

At the same time, constant technical improvements and recent trials with the membrane facility testify to Metito’s commitment to technological excellence. Ongoing efforts to maximise reuse potential have aimed to optimise conservation and recycling in a region plagued by water scarcity.

Geographic scaling up has also been a key component of the company’s success. While the Gulf region remains the company’s strongest market for packaged wastewater treatment plants in the Middle East, Metito has also established a strong base in Egypt and is investigating prospects in Nigeria. Apart from these promising markets in Africa, Metito is assessing potential markets in southeast Asia and Central America.

“The key features of Metito’s success include the company’s motto of "local presence and global know-how", its strategic focus on industrial clients and their needs and its established performance record that has enabled it to forge enduring relationships with industrial end-users,” notes Ms. Padmanabhan.

Despite over 100 local and international participants competing intensely in a rapidly expanding Middle East packaged plants market, Metito has been able to strengthen its leadership position. Its keen understanding of regional dynamics, raft of local offices with engineers attuned to local conditions, wide range of technologies and broad product portfolio have enabled Metito to optimally service its diverse customer base.

In presenting Metito with the Market Penetration Leadership Award, Frost & Sullivan recognises it as a company that has demonstrated strategic excellence in product innovation, marketing and sales strategies that have resulted in the largest gains in market share over the past 2-3 years.

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